Wednesday, 28 September 2016

Isn't the so called “first birthday” overhyped?

I attend almost all of the social gatherings, wherever I am invited. Being an extrovert, I feel energized when I meet and interact with people from different walks of life. These days there is an upcoming trend wherein people spend heavily on birthdays. Especially if it’s their kids first birthday. Birthdays are celebrated in hotels, wherein food, decoration, cake, DJ, photographer, party games and the entire event is outsourced. What happens is one ends up inviting a large number of people and it becomes a gala event. The kid too small to understand anything, except that he will only have blur memories through hundreds of photographs when he turns into an adult. The very essence of the birthday enjoyment is to create a grand effect and spend money. Emotions overshadow all other aspects making the first birthday a royal gala affair.


My point is, I don’t know why, but I see a sudden shift in this pattern in last 5 years. I vividly remember that birthdays earlier used to be a household affair where people would be invited for birthday parties at home. The decoration was done by parents and relatives before the actual event, which usually would happen in the evening. Food would be prepared by mother and sisters with light refreshments like chips brought directly from the supershoppie. The music, if any, would be played on a compact recorder or on a home theater which produced the required decibel to create that wow “atmosphere”. Friends would take the responsibility of clicking photos and since they knew the family members well, there was no need to tell them when to capture the perfect picture. Event manager would be either mom or dad who planned everything meticulously. The only thing outsourced probably was the birthday cake :)

I wish to express that when the child turns into an adult and asks his parents as to what all they did on his/her birthday, the obvious answer will be “they did it a grand way”. But since the adult is going to be a 21st century man or woman, his obvious reply to his parents is going to be like “Ohh, so you outsourced it”. People don’t realize that the entire programming depends on the initial coding. Days are not far off, when we might see even small kids been outsourced only for an hour for the so called “Gala Event”, when the cake is cut and kids are distributed return gifts. I say this because these days there is a massive shortage of kids on birthday parties, since the focus has shifted to inviting friends of friends, business partners and utilize the occasion as a networking tool. Prima facie is looks good until and unless someone really challenges it.

When I try to derive the root cause, in my opinion it has to do with something which we call recognition. In India, we all have grown up with a belief system which tells us that we are good, only when people appreciate us. People appreciation is given maximum weightage ignoring the gratified feeling which our parents express for us through their eyes when we achieve or even attempt to achieve something. Celebrities are the ones who are most affected by this phenomena of “people appreciation” and that’s why they panic or badly get depressed when their fan following or appreciation reduces. We all know what nervousness can do to us. It stops the logical flow of thoughts.


Ultimately it is up to the parents to decide what kind of party, how big and how much effort needs to be invested. But if everyone is outsourcing, perhaps the unique parties will soon become old-fashioned.  The day is not far when it will be "unusual to go to a party where you are just playing around in the house or chitchatting with others over a simple welcome drink and snacks”.